https://www.postora.org/ Guides for people who run social media for a business or for clients. en Sat, 17 Oct 2026 08:00:00 GMT https://www.postora.org/blog/recover-hacked-business-social-media-account https://www.postora.org/blog/recover-hacked-business-social-media-account Sat, 17 Oct 2026 08:00:00 GMT Account access and ownership Secure the email inbox first, then use each platform's own route: facebook.com/hacked and Meta's Page recovery form, instagram.com/hacked (also for Threads), Google account recovery for YouTube and Business Profile, LinkedIn's unauthorized access form and X's support request. https://www.postora.org/blog/agorapulse-cancellation-refund-contract-terms https://www.postora.org/blog/agorapulse-cancellation-refund-contract-terms Thu, 15 Oct 2026 08:00:00 GMT Paying for tools Agorapulse plans renew automatically. The Owner cancels in Subscription settings and keeps access to the end of the billing cycle. Monthly plans are non-refundable; annual renewals may get a partial refund within 30 days. Custom plans need 60 days' notice. https://www.postora.org/blog/social-media-account-limits-by-platform https://www.postora.org/blog/social-media-account-limits-by-platform Tue, 13 Oct 2026 08:00:00 GMT Rules for brand posts X allows up to 10 accounts per person, YouTube 100 channels per Google Account, Instagram 10 logged-in accounts. Facebook and LinkedIn allow one personal account each; Pages are separate. Every platform bans spam-style repetition or unapproved automation. https://www.postora.org/blog/minimum-ad-budget-by-platform https://www.postora.org/blog/minimum-ad-budget-by-platform Sat, 10 Oct 2026 08:00:00 GMT Paid social on small budgets TikTok publishes the highest floor: an ad group daily budget must exceed $20 and a campaign daily budget $50. LinkedIn requires $10 a day, Snapchat $5 a day. Meta recommends at least $5. X states no minimum spend; Pinterest and Google Ads publish no minimum. https://www.postora.org/blog/social-media-compliance-financial-advisors-finra-sec https://www.postora.org/blog/social-media-compliance-financial-advisors-finra-sec Thu, 08 Oct 2026 08:00:00 GMT Rules for brand posts In the US, a broker-dealer's public social posts are usually retail communications that a registered principal must approve before use, while live interactive replies need supervision instead. Registered investment advisers follow the SEC Marketing Rule. Both must keep copies of what they publish. https://www.postora.org/blog/google-business-profile-suspended-reinstatement https://www.postora.org/blog/google-business-profile-suspended-reinstatement Tue, 06 Oct 2026 08:00:00 GMT Rules for brand posts Google suspends a Business Profile for breaking its guidelines, such as keywords in the name, a P.O. box or virtual office address, or duplicate profiles. Fix the breach first, then appeal in the Business Profile appeals tool, ideally with registration or utility-bill evidence. https://www.postora.org/blog/whatsapp-messenger-instagram-dm-rules-for-businesses https://www.postora.org/blog/whatsapp-messenger-instagram-dm-rules-for-businesses Sun, 04 Oct 2026 08:00:00 GMT Rules for brand posts On WhatsApp, Messenger and Instagram a business may reply freely for 24 hours after the customer last messaged. After that, WhatsApp needs an approved template, Messenger a tag, utility or marketing message, Instagram only a tagged human-agent reply. https://www.postora.org/blog/social-media-policy-small-business-template https://www.postora.org/blog/social-media-policy-small-business-template Fri, 02 Oct 2026 08:00:00 GMT Account access and ownership A small-business social media policy names who may post, who approves which content, who owns each account, how access and two-factor sign-in work, what happens in a crisis, and how staff disclose ties to the business on personal accounts. https://www.postora.org/blog/social-media-accessibility-checklist-alt-text-captions https://www.postora.org/blog/social-media-accessibility-checklist-alt-text-captions Wed, 30 Sep 2026 08:00:00 GMT Rules for brand posts Write alt text for every informative image, publish accurate captions on every video with speech, and keep text on images at WCAG contrast. The European Accessibility Act does not name social media posts; it covers listed services such as e-commerce, from 28 June 2025. https://www.postora.org/blog/best-tools-to-manage-multiple-social-media-accounts https://www.postora.org/blog/best-tools-to-manage-multiple-social-media-accounts Tue, 29 Sep 2026 08:00:00 GMT Social media management For one person running 10 to 100 social media accounts, Schedchie ranks first of 25 tools with 99.2 of 100: €7.99 a month at every size. Publer (56.7) and Zoho Social (54.3) follow. Prices checked 29 September 2026. https://www.postora.org/blog/influencer-ad-disclosure-rules-us-uk-eu https://www.postora.org/blog/influencer-ad-disclosure-rules-us-uk-eu Tue, 29 Sep 2026 08:00:00 GMT Rules for brand posts Under influencer disclosure rules in the US, UK, EU, Germany and France, brands share liability for unlabelled ads. Start the post with a plain label in its language: 'Ad' (US, UK), 'Werbung' or 'Anzeige' (Germany), 'Publicité' (France), plus the platform tool. https://www.postora.org/blog/instagram-tiktok-giveaway-rules-for-businesses https://www.postora.org/blog/instagram-tiktok-giveaway-rules-for-businesses Tue, 29 Sep 2026 08:00:00 GMT Rules for brand posts Instagram giveaway rules have two layers. Instagram requires official rules, a release of Instagram, a non-affiliation statement and accurate tags; Meta bans cash-for-engagement giveaways. Prize law where entrants live adds free entry, a fair draw and, above set prize values, registration. https://www.postora.org/blog/ai-generated-content-labels-social-media-2026 https://www.postora.org/blog/ai-generated-content-labels-social-media-2026 Mon, 28 Sep 2026 08:00:00 GMT Rules for brand posts Yes, for some posts. On Instagram, Meta requires its AI label on photorealistic video or realistic-sounding audio that was digitally created or altered, and labels detected AI images itself. In the EU, brands must also disclose deepfakes clearly from 2 August 2026. https://www.postora.org/blog/give-agency-access-social-media-accounts-without-password https://www.postora.org/blog/give-agency-access-social-media-accounts-without-password Mon, 28 Sep 2026 08:00:00 GMT Account access and ownership Give an agency access to social media accounts through each platform's role system, not your password. Keep the owner role and recovery details, grant the lowest role that can publish (Content on Meta, Content admin on LinkedIn) and revoke it when the work ends. https://www.postora.org/blog/remove-agency-access-take-back-social-media-accounts https://www.postora.org/blog/remove-agency-access-take-back-social-media-accounts Mon, 28 Sep 2026 08:00:00 GMT Account access and ownership To remove agency access from a Facebook business portfolio, someone with full control opens Meta Business Suite, Settings, Partners, Options, Remove from business portfolio. Move ownership first: Google ownership transfers run on 7-day waiting rules; a Page release request can sit pending 30 days. https://www.postora.org/blog/social-media-client-onboarding-checklist https://www.postora.org/blog/social-media-client-onboarding-checklist Mon, 28 Sep 2026 08:00:00 GMT Client work and reporting A social media client onboarding checklist covers nine steps before the first post: scope, contract clauses on ownership, content rights and disclosure, GDPR processor terms, access by platform role, brand inputs, approval cadence, agreed measurement, a checked tool stack and offboarding terms. https://www.postora.org/blog/social-media-metrics-definitions-reach-impressions-views https://www.postora.org/blog/social-media-metrics-definitions-reach-impressions-views Mon, 28 Sep 2026 08:00:00 GMT Client work and reporting Reach vs impressions: reach counts people, the unique accounts that saw your content at least once. Impressions and views count displays, so one person who sees a post three times adds three. Display counts can be added across platforms under a label. Reach cannot. https://www.postora.org/blog/utm-parameters-social-media-ga4 https://www.postora.org/blog/utm-parameters-social-media-ga4 Mon, 28 Sep 2026 08:00:00 GMT Client work and reporting In UTM parameters for social media, set `utm_medium=social` on unpaid links, `utm_medium=paid-social` on ads, and the platform in lowercase as `utm_source`. `organic_social` and `social_media` are not on GA4's medium list, and `social_paid` on a listed source counts as organic. https://www.postora.org/blog/manage-multiple-faceless-instagram-accounts-automation https://www.postora.org/blog/manage-multiple-faceless-instagram-accounts-automation Sat, 07 Feb 2026 08:00:00 GMT Rules for brand posts Instagram's rules let one person run many accounts, including anonymous ones, if each is registered accurately, none impersonates anyone, posting stays below spam frequencies, and any automation runs only through Meta's approved APIs, never with a shared password. https://www.postora.org/blog/the-hootsuite-tax-why-agencies-are-switching-to-flat-rate-scheduling-in-2026 https://www.postora.org/blog/the-hootsuite-tax-why-agencies-are-switching-to-flat-rate-scheduling-in-2026 Fri, 06 Feb 2026 08:00:00 GMT Account access and security Hootsuite's rules do not let a team share one login. Its [Acceptable Use Rules](https://hootsuite.com/legal/acceptable-use) (A.2.1(b)) bar more than one person on a single log-in, and [Meta's terms](https://www.facebook.com/terms) bar sharing a Facebook password. Give each person a seat and a platform role instead. https://www.postora.org/blog/10-best-sprout-social-alternatives-in-2026 https://www.postora.org/blog/10-best-sprout-social-alternatives-in-2026 Sun, 01 Feb 2026 08:00:00 GMT Paying for tools Sprout Social plans renew automatically. Monthly and annual plans are cancelled on the in-app billing page before renewal; annual plans paid monthly and invoiced plans need 30 days' emailed notice. Prepaid fees are not refunded. Annual renewal rises above 7% need 60 days' notice. https://www.postora.org/blog/best-free-social-media-management-tools-2026 https://www.postora.org/blog/best-free-social-media-management-tools-2026 Sat, 31 Jan 2026 08:00:00 GMT Free platform tools The platforms' own free tools cover most operator jobs: Meta Business Suite for the Facebook and Instagram inbox, roles and insights; LinkedIn's Page admin view for roles and XLS analytics exports; TikTok Business Center and TikTok Studio; YouTube Studio; and Google Analytics for website traffic. https://www.postora.org/blog/affordable-buffer-alternatives-in-2026 https://www.postora.org/blog/affordable-buffer-alternatives-in-2026 Wed, 28 Jan 2026 08:00:00 GMT Choosing and paying for tools For multiple accounts, a cheaper alternative to Buffer Essentials ($5 per channel a month, billed yearly, checked 2026-09-29) pays off from about 4 channels on social-set or brand plans, 6 on account bundles and 2 on a flat price. Per-user plans almost never do. https://www.postora.org/blog/12-best-social-media-scheduling-tools https://www.postora.org/blog/12-best-social-media-scheduling-tools Tue, 27 Jan 2026 08:00:00 GMT Social media scheduling For one person scheduling posts to 5 social media accounts, Schedchie ranks first of 25 tools with 72.3 of 100, ahead of Pallyy (71.8) and PostEverywhere (68.1). The score weighs price, networks, posting tools, analytics, approvals, trial and apps. Prices checked 29 September 2026. https://www.postora.org/blog/6-most-affordable-social-media-management-tools-in-2026 https://www.postora.org/blog/6-most-affordable-social-media-management-tools-in-2026 Mon, 26 Jan 2026 08:00:00 GMT Paying for tools What you pay for a social media tool depends on five terms the price tag leaves out: who needs a seat, annual or monthly billing, the billing currency, VAT, and the renewal clause. Annual billing only pays off if you stay past its break-even month. https://www.postora.org/blog/affordable-hootsuite-alternatives-in-2026 https://www.postora.org/blog/affordable-hootsuite-alternatives-in-2026 Sun, 25 Jan 2026 08:00:00 GMT Leaving a tool Before you cancel Hootsuite, export what its help center lets you: analytics reports (PDF or PPTX on every plan, CSV and XLSX from Advanced), the content calendar as CSV for up to 365 days, and Inbox data on Enterprise. Then cancel before the renewal date.