About Postora: who writes it and how it checks facts

What does Postora cover?

Postora is written for small-business owners, in-house marketers, freelancers and small agencies: the people who run a brand's accounts, or a client's. It covers the operator's side of that job in four groups. Every guide is listed on the blog.

Topic	What it covers
Account access, ownership and security	Who holds each account, how an agency or freelancer gets access without a shared password, and how access comes back when the work ends.
Client work and reporting	Onboarding and contract terms, UTM naming that GA4 sorts into the right channel, and what each platform's metrics count.
Rules for brand posts	#ad disclosure by jurisdiction, giveaway rules, AI-content labels, and what Instagram allows when one team runs many accounts or automates posting.
Choosing and paying for tools	What a tool's billing and renewal terms commit you to, what happens to posts, reports and seats when you leave one, and the free tools the platforms provide themselves.

For tools, start with the questions to ask before you buy.

Postora publishes two rankings of social media tools, the best tools to manage multiple social media accounts and the best social media scheduling tools. Each scores every tool with one published formula, stated in its "How we rank" box. Postora does not publish growth tactics that break a platform's terms.

Who writes Postora?

Articles are written by the Postora editorial team. The byline makes no claim of first-hand experience. No article says "we tested", tells a client story or reports a reader survey.

Articles are built from material a reader can check: rules quoted from their source, checklists derived from those rules, tables of documented facts, and worked arithmetic with every input shown so you can swap in your own numbers.

When does an article name Schedchie?

In a ranking, like every other tool it scores, with the same formula and sources. The ranking's "How we rank" box states the affiliation.
In other articles, at most once, and only where the article's stated criterion, applied to every tool alike, puts it there. Example: the flat-price case in an article that compares pricing models.
Most articles do not name it. Guides on account access and on the rules for brand posts do not.
Facts about Schedchie come from its public pricing, feature and help pages. Where it lacks something a reader may expect, the article says so.
Links to schedchie.com carry tracking parameters (utm_source=postora) that mark the visit as coming from Postora.

How are facts and sources checked?

Every fact a reader could check (a number, price, date, platform rule, law or quote) links a primary source that was opened on the day of writing and that states the fact.
Primary means the origin. For laws: the legal text or the regulator's own guidance. For platform rules: the platform's help centre, terms or policy pages. For tools: the vendor's own pricing and feature pages. Review sites, aggregators, AI answers and other blogs' summaries do not count.
Each article lists its sources with the date they were read.
A fact that cannot be verified on the day is cut, or stated as unknown.
No invented statistics, studies, quotes, ratings, testimonials or user counts.

How are prices checked?

Only from the vendor's own pricing page, never from review sites or aggregators.
Each price links that page and shows the date it was read, as "checked" plus the date.
The plan name and billing basis come with the figure: monthly or annual, per user, per channel or per brand. Many vendors lead with the annual-billing figure; the article says when that is the one shown.
Prices stay in the vendor's currency. Where a method needs euros and dollars side by side, the article states the exchange rate, its date and its source (the European Central Bank reference rate), so the arithmetic can be redone at a later rate.
If a pricing page does not show a figure that can be read and verified, the figure is left out and the page is linked instead.
A ranking carries the price of every tool it scores; other articles carry only the prices their method needs.
Prices change. Check the date next to a price before you rely on it.

Is Postora legal, tax or financial advice?

No. Nothing on this site is legal, tax or financial advice. Guides on laws and platform rules, such as ad disclosure, giveaways, AI labels and multi-account rules, and guides on prices, billing, VAT and contract terms are general information. Each one quotes the rule or term, links the regulator's, platform's or vendor's own text with the date it was read, and, for a law, names the jurisdiction it covers. Each such guide says so in a notice under its title.

Rules change, and the answer depends on the facts. For a real case, such as a disputed account, a prize promotion run in several countries or a letter from a regulator, ask a lawyer qualified where you operate. For a tax or VAT question, or a decision about a contract you are about to sign or renew, ask a qualified accountant or tax adviser.

What does Postora not publish?

Statistics, studies or surveys without a named, checkable source.
Star ratings, review counts or testimonials.
Claims of first-hand testing or client results.
Prices not read on the vendor's own page on the date shown.
Growth tactics that break a platform's terms, such as bought followers or ways around multi-account limits.

How do you report an error?

Report it through Schedchie's contact page. Name the Postora page and the sentence, and link the source that shows the error. A confirmed error is fixed on the page, and the page's "updated" date changes. Corrections that change a figure or a rule are dated on the page itself.