Postora blog: guides for people who run social media for a business
The Postora blog is a set of guides for people who run social media for a business or for clients. It covers account access, client work and reporting, the rules for brand posts, and how to judge the tools you pay for.
The guides are grouped by topic below, newest first inside each group. Each guide links the primary sources it relies on, such as a platform's help page, a regulation or a vendor's pricing page, with the date it was read. Guides on laws, platform rules, prices and billing are general information, not legal, tax or financial advice. Who writes Postora and how facts are checked.
Topics: account access · client work and reporting · rules for brand posts · choosing and paying for tools
Index updated 17 October 2026.
Account access, ownership and security
Who holds the accounts, how access is handed to an agency or freelancer, and how it is taken back.
- How to recover a hacked business social media account, platform by platform: what to do in the first hour, each platform's official recovery route and what it asks for, how to get a Page back when the admin's personal account is lost, and a prevention checklist.Updated
- Social media policy for a small business: template and approval rules: an approval matrix by content type, who owns each account and which role staff get, 2FA, crisis and deletion rules, what staff must disclose on personal accounts in the US and UK, and a one-page template to copy.Updated
- How to give an agency access to your social accounts without sharing passwords: where each platform grants access, the lowest role that can post, and how to revoke it, in one cross-platform table.Updated
- Agency offboarding: how to take back your social media accounts and remove access: an ordered checklist for finding out who owns each asset, transferring ownership, removing partners and connected apps, and the routes to use when an agency will not hand access back.Updated
- Sharing a Hootsuite login with your team: what the terms say, and the role-based alternative: the clauses on sharing credentials, and what a shared login breaks: two-factor sign-in, the audit trail and offboarding.Updated
Client work and reporting
Setting up work for a client, and reporting results the client can check.
- Social media client onboarding checklist for freelancers and small agencies: contract and ownership clauses, GDPR processor terms, access by role, brand inputs, approval cadence, measurement and handover terms, in the order the work happens.Updated
- UTM parameters for social media: a naming convention GA4 classifies correctly: which utm_source and utm_medium values GA4 files under Organic Social and Paid Social, where tagged links go on social, and a convention table to copy.Updated
- Reach vs impressions vs views: what 8 platforms count in 2026: each platform's own definition, whether it counts repeat views or unique accounts, and which figures can be added up across platforms in a client report.Updated
- Minimum ad budgets by platform: Meta, TikTok, LinkedIn, Pinterest, X, Snapchat and Google: the smallest daily and lifetime budgets each ad platform states on its own help pages, how far daily spend can overshoot, and what a month of minimum spend costs on one or two platforms.Updated
Rules for brand posts
What a business account has to disclose, and what the platforms allow when one person or team runs many accounts or automates posting.
- Social media compliance for financial advisors: FINRA, SEC and FCA rules: which rule covers each kind of post by a broker-dealer, investment adviser or UK firm, when a principal must approve it, what has to be kept and for how long, testimonial and rating disclosures, likes, shares and links, and a checklist for the agency doing the posting.Updated
- Google Business Profile suspended: why it happens and how to get reinstated: suspended, disabled and restricted profiles, the guideline breaches behind them with the fix for each, the appeals tool steps and evidence, re-verification after edits, and fake-review restrictions.Updated
- #ad disclosure rules for brands in 2026: US, UK, EU and Germany compared: regulator, legal basis, accepted label wording, placement and who is liable in the US, UK, EU, Germany and France, plus a checklist for briefing a creator.Updated
- Instagram and TikTok giveaway rules for businesses: platform terms and prize law: the two layers a giveaway has to clear, platform promotion terms and prize law, and the fields an official-rules post needs.Updated
- AI content labels on social media in 2026: what brands must disclose, platform by platform: when each platform requires an AI label, how to apply it, and what the EU AI Act adds for brand posts.Updated
- Social media accessibility checklist: alt text, captions and the law: where to add alt text and captions on nine platforms, what the EU Accessibility Act, ADA and UK Equality Act require, and a pre-publish checklist.Updated
- WhatsApp, Messenger and Instagram DM rules for businesses: the 24-hour window on each channel, templates and tags outside it, opt-in rules, WhatsApp per-message pricing, and the one-message limit on comment-to-DM.Updated
- Instagram rules for running multiple accounts in 2026: the account-switching limit, Accounts Center, Meta's policies on inauthentic behaviour and spam, and automated access through approved APIs only.Updated
- Social media account limits by platform: how many accounts, Pages and channels Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, X, Pinterest and Bluesky allow one person, each platform's switching limit, and its rules on automation and duplicate posts across accounts.Updated
Choosing and paying for tools
How the tools rank on one published formula, what a tool's terms commit you to before you pay, what happens to your posts and data when you leave, and what the platforms provide themselves. Start with the questions to ask before you buy.
- The best tools to manage multiple social media accounts in 2026, ranked at 10 to 100 accounts: 25 tools scored for one person on the monthly cost at 10, 25, 50 and 100 accounts, CSV import, account groups, networks and post caps.Updated
- The 12 best social media scheduling tools in 2026, scored on seven criteria: 25 schedulers scored for one person with five accounts, with the plan and cost behind each score and five checks to run in a free trial.Updated
- Agorapulse contracts in 2026: cancellation, refunds, auto-renewal, seat and profile changes: how monthly, annual and Custom plans renew and are cancelled, when a refund is possible, what users, profiles and downgrades do to the bill, and what to export before deleting the account.Updated
- Sprout Social contracts in 2026: seat changes, auto-renewal and cancellation terms: how each plan type renews and is cancelled, the 7% renewal cap, what adding or removing a seat does to the bill, and when your data is deleted.Updated
- Native tools for managing business social accounts in 2026: inboxes, roles and analytics exports: where each platform lets you answer messages, split access by role and export analytics, without a third-party tool.Updated
- Cancelling Buffer in 2026: what happens to queued posts, analytics history and your channels: when the plan ends, which channels stay active, what happens to queued posts and reports, and a checklist to run first.Updated
- Paying for a social media tool in 2026: annual vs monthly billing, seats, currency, VAT and renewal terms: a seven-line worksheet, the break-even month for annual billing, the EU reverse charge and five vendors' renewal clauses.Updated
- Before you cancel Hootsuite: exporting reports, inbox history and scheduled posts: what can be exported on which plan, when cancelling takes effect, and how to disconnect each network.Updated